This post is a first in three-part series on the importance of having a mailing list and why failing to have one is a HUGE mistake. We will show you how to build a mailing list and use it to grow your site.
In this series, we’ll discuss:
- Why building a mailing list should be your top priority (This post).
- How to create a mailing list and add mailing list opt-in boxes to your site.
- How to dramatically increase mailing list subscribers and target your dream audience.
There are endless excuses for why people don’t have a mailing list.
My excuse was always that I just didn’t have the time (can you relate?).
Owning a business or even a small blog can be time-consuming. Most of the bloggers I know are stay-home moms or housewives. It doesn’t allow them to spend as much time working as they sometimes want. Cramming everything blog business requires into just a few hours a day is always a struggle. You have to learn how to really prioritize time and, as a result, building a mailing list can end up on the back burner.
When we finally found a time to work on our mailing list (what was five years ago!), it made all the difference in the world for Designer Blogs!
At the very start, we’ve gone from 0 to 10,000+ subscribers in just five months just by using the right approaches. (more about this in part #3)
Our list continues to grow by several hundred each week! Our sales and traffic have dramatically increased, and I’m now banging my head against the wall for not focusing on building our mailing list sooner!
If you want to grow your business or blog, you absolutely MUST make building your email list your top priority.
It needs to be an even bigger priority than building your fan base on social media.
Here’s why building a mailing list should be your priority:
1) Email is less competitive than social media
Think about how many emails you get on an average day. Maybe 50 to 100? Now think about how many social media updates appear in your various feeds each day. Several hundred to thousands!
You have a far higher likelihood of having people see, open, and click on your email newsletter than you do, having them see updates you post on social media.
It’s a lot easier to ignore a status update than it is to ignore an email in your inbox.
2) Email is far more personal and reliable
People may not be looking at your blog or website every day, but they do check their email numerous times a day. As fabulous as your site probably is, it’s still not as relevant to people as their inboxes. Having a mailing list helps you connect and build a personal relationship with your readers on an ongoing basis, which, in turn, builds trust.
3) You own your email list
You have no ownership over social media, which means they can change their policies and the reach your status updates have at any time (take Facebook, for example). Having people on your email list keeps you in control, and your exposure to your subscribers entirely in your hands.
4) Your mailing list is directly aligned to revenue
You need to consider every person you acquire on your email list, a potential customer. Marketing to them over and over again will build their trust and will (hopefully) eventually turn them into paying customers. Whether you realize it or not, your email list serves as a direct reflection of the energy and success of your business or blog.
Hands down, building a targeted email list is THE most important thing you can do to grow a successful blog or business. Don’t put it on the back burner as I did. Put it at the top of your priority list, and I promise you’ll start seeing the same amazing results we have.
Ready for part #2?
It will teach you how to get a mailing list set up and opt-ins placed on your site so you can start growing your list fast!
If you already have a mailing list, feel free to skip directly to:
and learn how to substantially increase your mailing list subscribers and target your dream audience.
We wanna hear from you!
What has been your excuse for not setting up a mailing list? Or, if you already have one set up, what successes have you seen from it?
Let us know!