Styled stock photography images are a secret weapon for bloggers. They are photos that you can use without having to credit photographers. There are so many reasons why your blog needs stock photos. Styled images set your branding above others. Beautiful, coordinating photos make your site more cohesive and pleasing to read. Which in turn drives more traffic to your site and keeps readers coming back.
The main reason we use stock photos is because they save us time. It takes a huge amount of effort to plan out images, gather props, and set the lighting for a photo shoot. And that’s before shooting and editing the photos. We’d rather quickly shop online for stock images, or even better, snag them for free!
We use stock images throughout our website, blog, across social media, and throughout other marketing strategies. Today, we’re sharing 10 ways to use stock photos for your blog and beyond.
Your site’s homepage is the first impression that a reader has of you and your brand. Needless to say, it needs to look inviting.
2. Blog Sidebar
Your blog’s sidebar is a great location to insert links to other pages on your site or promotional graphics. Take advantage of this space and insert stock photography that your readers can easily click on.
3. A Pinterest Image Within Your Blog Post
Pinterest is often the number one driver of traffic to your site. If you want to up your game on Pinterest, use a relevant stock photo for your featured image and add the title of your post. If you don’t own photo editing software to overlay the title, you can add text to stock photos by using a free program called Canva.
If you are an affiliate or want to promote a product on your blog, use stock photos that coordinate with your site to keep the advertisement cohesive and intentional.
5. Featured Post
Instead of listing your favorite featured post on your sidebar with text, use a stock image to pretty it up if it’s going to be there for a significant amount of time.
6. Social Media Cover Photos
If you’re stumped on what to use for your social media cover photos, especially if you already are using your logo for your profile image, use a stock photo to jazz up that space.
7. Instagram Feed
Stock photos are a must for Instagram. Choose photos to share that represent you and your brand.
8. Digital Products
Whatever you’re promoting, whether it’s physical products, or a program or service, use stock images to take your branding to the next level.
9. Freebies, Giveaways and Sales
What better way to promote freebies, giveaways and sales than with stock photos?
10. Newsletter Promotion
Are you sensing a trend? Stock photos make just about anything look more professional! If you haven’t already discovered the importance of building a mailing list, use stock photos to launch and promote your newsletter.
Using stock images is the easiest way to create gorgeous eye-catching images in a snap. You can grow your business by using high quality, versatile stock photos that grab your audience’s attention. There are a plethora of stock photo options out there and it’s tempting to download every pretty image you see, but make sure to stay on brand with your color and font choices. Most sites that sell stock photos offer free starter packs, and some sites exclusively offer free stock photos. Here is a list of some of our favorite places to go for stock photos:
Do you have a site where you love to buy or snag free stock photos? Leave your favorites in the comments!