Whether we realize it or not, our minds are automatically programmed to respond to color. Color shapes our moods, our thoughts, and our emotions. Because of the subconscious effect color has on the mind, it’s important to keep the psychology of color in mind when selecting colors for your blog design. Your choice of color may very well make the difference between a reader hanging out for hours on your site or clicking the “get me outta here quick” (aka: red “X”) button.
We’ve compiled some color associations below to help your conscious mind understand some things that your subconscious mind is already very aware of. Whoa, now that’s getting deep! As you read through this list, think about which color descriptions best match the message you are trying to portray through your blog.
The color palette you choose for your blog design should represent the personality of your blog. What this means is that it’s important to select colors that reflect the message your blog is trying to portray rather than selecting colors you are personally drawn to. For example, a food blogger might be personally drawn to the color blue, but because blue is known to suppress the appetite, it would be wiser for that blogger to use red or orange shades in their design because they have been shown to increase appetite. A health/fitness blogger might want to incorporate the color green because it is reflective of health and growth. A beauty/makeup blogger might want to incorporate pink as it would appeal to their target market. The goal with color is to use colors that appeal to your ideal blog audience and accurately portray the message of your blog.
Based off the color associations above, do you feel the colors you’ve chosen for your blog accurately represent the personality of your blog? If not, give us a holler and we’d be delighted to help you fix that!