Page Titles & Descriptions | SEO Quick Tip

3 Quick Seo TipsIf you have a blog or website, it’s important to understand the importance of Search Engine Optimization (SEO). The key to SEO is understanding how search engines view your website. Search engines are amazingly powerful and sophisticated pieces of machinery but they can’t interpret and understand a website in the same way that human’s can. SEO is what helps search engines “see” your website so that they can know how your information might be useful to people. Understanding SEO is vital in improving your search engine rankings.

Because SEO is so important, we are starting a post series called “SEO Quick Tips” where, every few weeks, we’ll be giving you a quick SEO tip that will help give your search engine rankings a boost.

Today’s focus: page titles and meta descriptions.


Page Titles

Page titles are the first item we’re discussing in our SEO series because title tags are considered one of the most important elements of SEO. Page titles are the titles of every post and page on your site. Using keywords in page and post titles can help your pages rank higher in Google as those keywords will often be highlighted as links to your website. Here’s an example of how our Ultimate Blog Planner is highlighted in Google when someone uses the search term “blog planner”:

Google Example

TIPS FOR WRITING SUCCESSFUL PAGE AND POST TITLES

  • Keep titles under 65 characters (including spaces)
  • Place keywords at the beginning of the title
  • Use your brand name at the end of the title
  • Use pipes (|) to seperate important keyword phrases
  • Keep phrases short and simple (eliminate these types of words: and, if, but, then, etc.)
  • Your titles should be short and concise and should accurately describe the content on the page

 


HOW TO SEO OPTIMIZE PAGE & POST TITLES

IN BLOGGER

SEO-BLOGGER-TITLES
By default, Blogger displays your blog title in front of each page or post title like the example above (ie: BLOG TITLE:POST TITLE)–however, this is not optimal for SEO. To change all of your post titles to be automatically SEO optimized (ie: POST TITLE | BLOG TITLE) follow these steps:

Step 1:

Log into your Blogger Dashboard and go to Template > Edit HTML. Click anywhere inside the code area and press CTRL + F to open the Blogger search box.

Step 2:

Search for this code:

<title><data:blog.pageTitle/></title>

Step 3:

Replace that code in the HTML with this code:

<b:if cond='data:blog.pageType == "item"'>
<title><data:blog.pageName/> | <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title> </b:if>

Click save and all of your past and future post and page titles will automatically be SEO optimized.
 

IN WORDPRESS

Step 1:

Make sure you have the latest version of the Yoast SEO plugin installed and activated.

Step 2:

Navigate to the post you want to edit the title on either by editing an existing post or creating a new post.

Step 3:

Scroll to the bottom of the page until you find the Yoast SEO section. The Snippet Editor will show you a preview of how the page will be displayed in search results. Click the Edit Snippet button and in the SEO Title area type in your title. Then click Update or Publish to save the changes.

Yoast SEO Plugin


Meta Descriptions

Although meta descriptions do not directly affect your search engine rankings, they do increase the likelihood of people clicking through to your site, which will indirectly improve your rankings. If you leave your meta descriptions blank, then Google will pull content from your page to display as the snippet. If you want control over what descriptions are displayed, then it’s wise to write up your own descriptions.

TIPS FOR WRITING SUCCESSFUL META DESCRIPTIONS

  • Keep description under 160 characters (including spaces)
  • Describe what the content of the page is about using sentences
  • Use quality and concise descriptions
  • Use unique meta descriptions for every page
  • Use a call to action to motivate people to click
  • Inspire curiosity with the wording you choose
  • Think about the keywords you are targeting and use those terms in your description

 


HOW TO ADD META DESCRIPTIONS TO POSTS AND PAGES

IN BLOGGER

STEP 1: ENABLE META DESCRIPTION FOR HOME PAGE

On your dashboard go to Settings > Search preferences > Meta tags > Description and then click the Edit link. Then select Yes. This will open a little box that will allow you type in a meta description for your site. Be sure to save the changes.

Enabling Meta Tags in Blogger

STEP 2: ADD META DESCRIPTIONS TO EACH POST AND PAGE

After you’ve completed step 1, you’ll now see a search description option on the right side of your post or page editor (Note: this will only appear after you’ve completed step 1). Click on Search Description and it will open a box where you can type in the meta description for that page or post. Click Done when you are finished. Do this on all past and future posts and pages for best SEO.

Enabling Meta Tags on Blogger Posts and Pages

IN WORDPRESS

Step 1:

Make sure you have the latest version of the Yoast SEO plugin installed and activated.

Step 2:

Navigate to the post you want to edit the description on either by editing an existing post or creating a new post.

Step 3:

Scroll to the bottom of the page until you find the Yoast SEO section again and click on Edit Snippet. This time, edit the meta description. Then click Update or Publish to save the changes.

Yoast SEO Plugin

Questions about anything not covered in the post? Leave them in the comments and we’ll do our best to answer.

Posted by: Erin

Free March Wallpaper

Free March Wallpaper

march wallpaper previewFree March Wallpaper

Happy Spring!
Enjoy this month’s wallpaper on all of your devices!

For personal use only.

Posted by: Erin

Free Monthly Blogger Template | February

free-monthly-blogger-templatesFebruary’s free Blogger template features St. Patrick’s themed flag bunting. When installed to your blog, you’ll be able to edit the title, tagline, and menu link titles. All of your existing sidebar gadgets will remain with this design. The title fonts and title font colors can be changed by you through the template editor. Everything else comes as shown in the preview. This design is NOT mobile responsive and is for Blogger only. For mobile responsive designs, please visit our $15 Blogger Template shop. Remember that by downloading this template you are agreeing to these terms. Enjoy!

preview

For personal use only.

 
FOR-MORE-TEMPLATE-DESIGNS

Posted by: Erin

Dropping Down | Valentine Printable

Valentine PrintableHappy Valentine’s! Do you have anything fun planned for Valentine’s day this year? My Valentine and I will be spending the evening with GENTRI and I couldn’t be more excited! If you haven’t heard of GENTRI yet, seriously take a couple of seconds and go check them out.

This year’s class Valentine idea is sugar free and loads of FUN! Here’s what you’ll need to create them:

  • the printable download linked below printed on bright white card stock paper (I recommend having them professionally printed for the best quality)
  • scissors
  • stapler & staples
  • toy parachute figures (you can find them at Zurchers)
  • 2.5″ wide x 6″ tall plastic baggies (also can be found at Zurchers)–however, you’ll need to cut about an inch off the tops

Be sure to check out these other class Valentine ideas:

Don’t Ever Change Class Valentine
Valentine’s Bag Toppers
Kid’s Valentine’s Fruit Strips

Posted by: Erin

Why Keeping WordPress Updated is a Must

why keeping WordPress plugins updated is a mustSeveral times a year we receive frantic emails from clients whose sites have crashed or have been hacked because they failed to keep their site updated. Please don’t become a victim of this terrifying type of experience. Prevent it by doing updates! I cannot stress the importance of this enough–hence the reason for this post.

Having a self-hosted WordPress site means that it’s yours. You own it. You and you alone are responsible for running it and keeping it updated. It’s very much like owning a car. In order to keep a car running in tip top condition you have to perform regular maintenance on it like changing the oil, checking the tire pressure, using the proper type of gas, etc. A self-hosted WordPress site must be maintained on a regular basis in much the same way. Your themes, plugins, and WordPress version should always be functioning with the most recent updates to keep your site running at its prime.

Updates can be a little scary because on rare occasion an update will cause a problem with your site. Sometimes a plugin you update may not be compatible with an existing plugin on your site and it can cause issues. Because there is always a small risk of updates creating problems, it’s important to make sure you always have a backup of your database saved before you do any updates just in case something should go wrong.

If your hosting provider does not provide a backup service, WP-DBManager is a great plugin you can install that will allow you to easily back up your database before performing updates. If you ever run into issues after performing an update, contact your hosting provider and they can help you restore your most recent backup. Keep in mind that issues caused by updates are very rare, so please don’t let the fear of this prevent you from backing up your site. I promise that any little issue you may (but probably won’t) encounter with an update will be minuscule in comparison to the MAJOR problems your site will have down the road if you fail to update regularly.


Why updates are so important

WordPress is always working to improve their software. Each update they release is packed with security fixes, bug fixes, and new features. Here’s a look at why these updates are so important:

1. Security Fixes

According to WPBeginner, 83% of hacked WordPress blogs have not been updated. Hackers are always on the hunt for sites to destroy. Hackers watch the release notes for updates and as soon as they learn of a vulnerability they start their attacks on sites that haven’t been updated. When you keep your site updated, the updates patch up those vulnerabilities which strengthens your site against malicious attacks. Updating your site as soon as an update becomes available will reduce the time that your site is vulnerable.

2. Bug Fixes

Software bugs can come in many shapes and sizes. Some bugs cause minor mechanical issues after an update. For example, in a recent Genesis Theme update we did on our site, it caused our sidebar to completely disappear! We notified Genesis of the “bug” we experienced with that particular update and within just a few hours, they pushed out an update that fixed the bug and resolved the issue. Other bugs can be more serious and can cause major security holes leaving you vulnerable to attacks. Fortunately the amazing team at WordPress and most plugin developers are quick to act against security threats and often push out an update before you even realize there has been a problem. Performing updates as soon as they become available ensures you will have the most secure and stable versions of WordPress, plugins, and themes possible. Unstable versions can crash your site or leave you prone to being hacked.

3. Adds Features and Functionality

Ever since its initial release in 2003, the amazing team at WordPress has been working hard to continually improve the WordPress platform. With each update they’ve pushed out since inception, WordPress refines itself and becomes more and more functional. Theme and plugin developers continually work in the same way to provide the best products possible. Keeping your site running on the most recent updates will allow you access to the key features and improved functionalities contained within each update.


How to Know if You Need to Update

WordPress makes it easy to know when updates are available. When logged into your dashboard, you’ll see notifications appear at the top menu bar as well as on your “Updates” tab (click on your “Dashboard” tab to access it) whenever updates are available. By clicking on either option, you’ll be taken to the “WordPress Updates” page where you can perform the updates. You can also visit your your “Plugins” tab and the update notifications will appear under any plugins with available updates.

2


How to Perform WordPress Updates

Before attempting any updates, remember to backup your database. It’s also wise to plan to do your updates at a time when your traffic is at its lowest because your site may appear in maintenance mode for a few seconds during the updates. When you are ready, visit your “WordPress Updates” page to perform your updates.

1
On your “WordPress Updates” page you’ll see three sections: WordPress Version, Plugins, & Themes.

WordPress Version

Before you update anything else, make sure you have the latest version of WordPress running. The latest versions of WordPress include an auto update system, which will automatically update your WordPress version with new point releases, so you most likely will already have the latest version of WordPress running. If not, click the update button to perform the update.

Plugins

Next, in the plugins section you’ll see a list of plugins with updates available. Be sure to double check that the new updates will be compatible with the version of WordPress you are currently running before doing the updates. Select the plugins you wish to update or check “Select All” to update them all at once and then click on the “Update Plugins” button. Again, your site may appear in maintenance mode for just a few seconds during the updates. I recommend updating each plugin individually so you can review your site between each update to make sure no errors have occurred. If an error occurs on your site after an individual update, it makes it easy to pin point which plugin update caused the issue. You can then report the error to the developer of that plugin so they can work to include a fix for the error in their next update.

Themes

If you are using one of our designs, you will occasionally see a Genesis Framework update. You might also see on occasion updates for themes that aren’t even activated on your site. That’s okay! Still perform any updates you receive notifications for. If you are using one of our designs, updating the Genesis Framework will not disrupt your design in any way.

Are there any other questions you have about WordPress updates that weren’t covered in this post? If so, please share them as a comment and we’ll do our best to answer them.

Happy updating!

Posted by: Erin

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