Tutorial: Installing Google Analytics

Google Analytics is a powerful and useful tool that every blogger should take advantage of. Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. In turn with this information, you can improve your website return on investment, increase conversions, and make more money on the web. Google

So how do you get Google Anayltics and start acquiring all that useful information??!
Its easy, I’ll show you!
1. First go to www.google.com/analytics/ and click “sign up now”

Next click “sign up”
3. If you already have a blogger/google account it will ask for your password to log in. If you don’t already have an account, create one now using your email and a password.


7. Copy the tracking code from the window

8. Paste your tracking code immediately before the closing < / head > tag and save!

9. To access your analytics,
go to your dashboard and at the very top right corner click “My Account”

10. Under My Products click “Analytics”

This will take you to your analytics page.
Simply click “view report” to see all your cool stats!!

Blogger has also added a Stats link in your Blogger dashboard.

Click that for a simplified version of Google Analytics!

Comment below or shoot us an email at [email protected] for any questions you may have or with ideas for future tutorials!!


  1. This is great! Just remind your clients to reinstall the code after you update their blog. You forgot to tell me and I lost a few days worth of info.

  2. nice post

  3. Excellent post! Good to find somebody that really knows what they are talking about and can
    additionally produce informative blogging for us the readers.
    without a doubt looking forward to your next blog post.

  4. Molly Peck says:

    Can you please update this for the new layout of Blogger? I’m having a tough time finishing the last two steps because nothing looks the same and I’m not sure where to find it.

    • To add the analytics tracking code to the new Blogger editor, in your dashboard go to Template > Edit Html. Then click your cursor anywhere inside the coding box and hit Ctrl+F (or Command+F on a Mac) to open a search box. Type in the search box to find the closing head tag. Then paste your code directly BEFORE that and save.

      To access your stats, go to the Stats option in your dashboard. This will give you a limited look at your stats. The more preferred method of viewing your stats is to log directly into your Google Analytics account to view them. Logging right into Google Analytics to view your stats is recommended because it allows you to access ALL of the Google Analytics features and data. See these posts for how to utilize and understand Google Anatlytics:

      How to Read Google Analytics | Part 1
      How to Read Google Analytics | Part 2

      Hope this helps!

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