If you have a Facebook page set up for a business, blog or other organization, there is a good chance people who have liked your page are not seeing your posts. It is also true that if you have liked a page, you are probably no longer seeing that pages feed. This is because the competition for feed space has increased dramatically recently. The excess of content and lack of space has forced Facebook to filter feeds in an effort to showcase the posts they feel are the most relevant. As you can imagine many brands, businesses, and public figures are pretty upset about the drop in reach. Facebook is forcing pages to pay to boost their posts, when in the past they’ve provided that same reach for free. So not cool.
Despite these changes, there are a few things you can do if you own a page to ensure your posts get better reach. First, ask those who “like” your page to also “follow” it. There is a button next to the like button that allows people to follow your feed. If those who like your page aren’t also following it, there’s a good chance they won’t be seeing many of your posts.
Second, you can post better content. The more comments and likes a post has, the better reach it will have on Facebook. So work on improving the relevancy of your posts.
So…if you want to be sure you aren’t missing any of our posts, please “follow” our Facebook page in addition to liking it. Also make sure you are also “following” all of the pages you like to be sure you aren’t getting left in the dark.