We were thrilled to have the opportunity to create a custom website design for Indigo, a designer clothing boutique with locations in Germantown, TN & Little Rock, AR. Indigo is the 5th largest carrier of designer denim in the world but they also carry other great brands including Marc Jacobs, Lovers and Friends, Free People, For Love and Lemons, Chaser, Wildfox and many more. Indigo’s marketing girl, Jordan, is who we corresponded with and she described the look they were going for in three words: pretty, trendy and sophisticated. She put together an awesome Pinterest board that showcased Indigo’s style and their overall vision for the design. The project was assigned to our fabulous designer Erika S. and she worked her magic to bring Indigo’s vision to life. Here’s a look at the finished product:
Erika’s take on the project:
When I first received Jordan’s (of Shop Indigo) project, I was so excited. She loves all the things I love. Clean lines, floral, and gold. What could be better? As we got started, it was so fun to see all of the design elements and the layout come together. The overall design process only took about a week, but then we ran into a few issues changing servers, hosts, etc. Jordan was wonderful at being patient while we figured everything out together. She made sure to always keep me in to loop and we were both so excited when the day of the install finally rolled around. I couldn’t be happier with how Shop Indigo’s site turned out. I really think it reflects their shop much better than their previous design did.
Full home page design
Indigo will be adding their amazing products to their website shortly, so be sure to keep tabs on it and follow their social media pages for great things to come!